Design leader, product designer,
mentor and brand builder.
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ABOUT
RUTH LaGUE Ruth is a seasoned design leader with expertise in UI/UX, design strategy, and team mentorship. With a track record of delivering impactful results across industries, she builds strong client relationships and leads collaborative teams to exceed goals. Ruth excels in creating cohesive, innovative design solutions. |
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Project Highlights
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INVESTING
FI/REstarter - microsite A pre-login Financial Independence tool for prospective customers. The tool served as a "gateway experience" helping users build a personalized plan or to-do list without logging in. Role: Principal Designer / Lead Designer |
MOBILE APP
Quarterly Created branding and screens for a sales tool with reminders, real-time analytics, and seamless communication to help salespeople close deals faster. Role: Lead Designer working with international developers |
DESIGN STRATEGY
Templates Improved the user experience by personalizing it based on customer preferences, simplifying the site structure, and reducing inconsistencies. The result was standardized design templates, cleaner code, and a 33% reduction in call volume. Role: Principal Designer / oversaw 5 Agile design leads |